Email Marketing Manager at Pet Screening – Mooresville, North Carolina

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Job Purpose

PetScreening™ is the fastest growing pet property technology SaaS company, reimagining how pet management works. The company helps housing providers manage residents’ pets and assistance animals digitally while unlocking pet related revenue opportunities.

PetScreening™ is seeking a highly technical, performance driven Email Marketing Manager to own and scale the email channel. This is not a support function. The role carries direct accountability for measurable revenue impact.

The ideal candidate brings deep HubSpot expertise, strong audience segmentation experience, advanced A B testing capabilities, and a proven track record of optimizing lifecycle and campaign performance through data. This individual must be comfortable building email strategy, executing campaigns, analyzing performance, and continuously improving results without day to day oversight.

This role is responsible for driving measurable pipeline growth, revenue contribution, and customer retention through intelligent segmentation, experimentation, and ongoing optimization.

Candidates who thrive on testing, analyzing, and improving performance and who can translate data into decisive action will excel in this role.

Core Responsibilities

Strategy and Ownership

Own the end to end email marketing strategy across the customer lifecycleBuild and execute a structured testing roadmap focused on conversion rate, engagement, and revenue liftDevelop quarterly and annual channel plans tied directly to pipeline and revenue targetsEstablish clear performance benchmarks and continuously raise the barStrong writing and copy editing skills with the ability to craft audience specific messaging that aligns with brand voice and positioningEnsure all email creative and design elements consistently reflect established brand standards and tonePartner with Sales and Growth teams to develop and optimize nurture sequences, lifecycle workflows, and sales email scripts to support pipeline acceleration and conversion

HubSpot and Technical Execution

Serve as the in house HubSpot expert, including workflows, automation, lead scoring, segmentation, reporting, and integrationsBuild and manage segmentation models across lifecycle stage, persona, behavior, and engagementImplement dynamic personalization and behavior based automationPartner with RevOps and data teams to ensure accurate tracking and attribution

Campaign Development and Optimization

Plan, build, deploy, and optimize high performing campaigns including nurture streams, product launches, event promotion, customer retention, and expansionDesign and execute structured A/B testing across subject lines, messaging, creative, offers, timing, and audience segmentationAnalyze performance data and implement rapid iteration cyclesOwn deliverability, list health, and compliance best practices

Reporting and Performance Improvement

Build executive ready reporting dashboards that clearly connect email activity to revenue impactTranslate data into actionable insights and strategic recommendationsContinuously identify opportunities to improve engagement, conversion rates, and lifecycle velocityMonitor channel health metrics including open rate trends, click through rate, conversion rate, unsubscribe rate, and revenue per send

Cross Functional Collaboration

Partner with Growth, Sales, Customer Experience, Education, and Creative teams to ensure alignment across campaignsCoordinate landing page messaging and on site conversion paths with CMS stakeholdersSupport philanthropic and brand initiatives such as Down 4 Pets

Qualifications and Skills

Bachelor’s degree in Marketing or related field5+ years of hands on experience managing and scaling email marketing programsAdvanced expertise in HubSpot including automation workflows, segmentation logic, reporting, and optimizationDemonstrated success using segmentation and personalization to drive measurable performance liftProven experience running structured A/B testing programs and optimizing based on statistical resultsStrong reporting and analytical capabilities with experience building dashboards and performance modelsExperience working with modern data pipelines and customer data platforms preferredFamiliarity with Snowflake, Segment, or data activation tools such as Hightouch is a plusProficiency in of HTML and CSS for email template customization preferredStrong project management and prioritization skillsClear communicator who can present insights and recommendations to leadershipDetail oriented with strong critical thinking and problem solving skills

What Success Looks Like

Email channel contribution to pipeline and revenue increases quarter over quarterTesting roadmap is active, structured, and consistently delivering performance gainsAudience segmentation is sophisticated and continuously refinedReporting clearly demonstrates ROI and informs broader growth strategyCampaign execution is timely, data driven, and independently managed

Essential Job functions

Prolonged periods of sitting and working on a computer.Proficient computer skills with the ability to learn new software.Provide a high level of customer service for all issues and requests.Meet individual and team performance targets by achieving key productivity and quality KPIs.Contribute to a collaborative team by sharing ideas and process improvements, while working in a hybrid environment that requires being in the office 3 days a week. Regular attendance at in-office team meetings and training sessions is a component of the hybrid work model.Occasional weekend hours may be required.

About PetScreening

Our Vision:

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests.

What We Do:

PetScreening™ is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has a pet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area). Our large office provides space for independent, team, and large group collaboration within several different types of work spaces. Our casual office environment encourages our employees to bring their pets to work. We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

Medical/Dental/Vision/HSA benefits offered after 30 days of employment.Company sponsored Life Insurance and Short Term Disability.Optional Life Insurance and Long Term Disability Plans.401(k) with 3% match regardless of employee contribution. Quarterly open enrollment. Paid time off accrual beginning first day of employmentPaid holidaysOptional remote work daysPaid Family/Military/Bereavement leavePet friendly office