Digital Marketing Manager, Paid Search (Google Ads) at Jobgether – United States

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Digital Marketing Manager, Paid Search (Google Ads) in United States.

This role offers an exciting opportunity to lead paid search marketing programs that drive measurable pipeline and revenue growth. You will own end-to-end strategy, execution, and optimization across Google Ads, Microsoft Ads, and YouTube, ensuring campaigns deliver qualified traffic, conversions, and strong ROI. The position combines strategic thinking with hands-on campaign management, allowing you to influence business outcomes directly. You will collaborate closely with cross-functional teams including Demand Generation, Product Marketing, Creative, and Marketing Operations to align messaging, optimize targeting, and maximize campaign performance. This role thrives in a performance-driven environment, emphasizing analytics, testing, and innovation, including exploring emerging AI-powered search formats. You will play a pivotal role in scaling paid search programs to support ambitious growth goals.

• Develop, execute, and optimize full-funnel paid search campaigns across Google Ads, Microsoft Ads, and YouTube to drive qualified traffic and pipeline growth
• Manage daily campaign operations including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation
• Conduct ongoing keyword research, competitive analysis, and search query mining to uncover opportunities and eliminate inefficiencies
• Partner with Demand Generation, Product Marketing, Creative, and Web teams to align messaging, offers, and landing pages to campaign objectives
• Monitor campaign performance and optimize for key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution
• Lead A/B testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to continuously improve results
• Manage budgets to ensure accurate pacing, efficient allocation, and effective ROI tracking
• Evaluate and recommend emerging search and AI-driven advertising formats for scalable growth opportunities
• Provide regular reporting and actionable insights to stakeholders

• 5+ years of hands-on experience managing paid search campaigns, preferably in a B2B technology environment
• Deep expertise with Google Ads and Microsoft Ads, including YouTube advertising
• Proven track record driving measurable pipeline and revenue impact through paid search programs
• Strong analytical skills and ability to interpret performance data to optimize campaigns toward business objectives
• Advanced knowledge of keyword strategy, match types, bidding strategies, quality score optimization, and audience layering
• Experience with conversion tracking, offline conversion imports, and multi-touch attribution models
• Proficiency in A/B testing methodologies and landing page optimization best practices
• Strong communication skills to present performance insights and recommendations to cross-functional teams
• Highly organized with ability to manage multiple campaigns, priorities, and deadlines simultaneously
• Familiarity with tools such as Google Analytics, Looker Studio, SEMrush, and Salesforce reporting is preferred

• Competitive salary (based on experience)
• Opportunity to lead high-impact paid search programs that directly influence revenue
• Flexible work options: onsite, hybrid, or fully remote depending on location
• Minimal travel required (0–10%)
• Collaborative and inclusive work environment with cross-functional partnerships
• Professional development opportunities to expand digital marketing expertise
• Exposure to emerging AI and search marketing innovations