Senior Product Marketing Manager in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Canada.

This is an exciting opportunity for a strategic and innovative marketing professional to shape how cutting-edge technology solutions are positioned and communicated to diverse audiences. Working at the intersection of product, sales, and marketing, you will lead go-to-market initiatives, develop compelling narratives, and drive impactful product launches that accelerate business growth. The role offers broad ownership across messaging, campaigns, sales enablement, and customer storytelling, with the opportunity to influence both enterprise and community-focused audiences. In a fast-paced and collaborative environment, you will leverage modern marketing practices and AI-powered tools to scale execution and maximize impact. This position is ideal for a creative storyteller and commercially minded marketer who thrives on transforming complex products into clear, compelling value propositions.

• Own and refine go-to-market positioning, messaging, and narrative development across products, campaigns, and customer segments.
• Translate product capabilities, customer success stories, and market insights into engaging content across websites, email campaigns, social media, landing pages, presentations, and sales materials.
• Lead end-to-end product launches and integrated marketing campaigns, ensuring alignment across internal teams and external stakeholders.
• Develop clear value propositions, positioning frameworks, and messaging strategies tailored to enterprise customers and broader ecosystem audiences.
• Partner closely with Product, Sales, Design, Leadership, and external partners to deliver cohesive and effective go-to-market initiatives.
• Create and continuously improve sales enablement resources, customer proof points, case studies, and use-case narratives that support revenue generation.
• Support ecosystem and community storytelling efforts that strengthen brand awareness, engagement, and market differentiation.
• Leverage AI tools, automation, and scalable workflows to enhance campaign execution, operational efficiency, and marketing performance.
• Analyze campaign effectiveness, customer feedback, and market trends to optimize messaging and drive continuous improvement.
• Contribute to broader strategic marketing initiatives that strengthen market presence and long-term growth.

• 5–8 years of experience in Product Marketing, Go-to-Market Strategy, Content Marketing, Strategic Marketing, or related fields.
• Experience within B2B SaaS, technology, impact-driven organizations, or high-growth startup environments.
• Proven success launching products, features, or integrated marketing campaigns from concept through execution.
• Exceptional storytelling and communication skills, with the ability to simplify complex products into compelling customer-focused narratives.
• Strong experience developing and executing multi-channel campaigns across email, web, social media, content, and sales channels.
• Commercial acumen and a strong understanding of customer acquisition, positioning, engagement, and revenue-driving strategies.
• Experience collaborating with cross-functional stakeholders, including Product, Sales, Design, Leadership, and external agencies.
• Strong proficiency with AI-powered marketing tools and modern technology platforms, using automation and systems thinking to improve performance.
• Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Outstanding written, verbal, presentation, and stakeholder management capabilities.
• Ability to thrive in dynamic, fast-moving environments while maintaining attention to detail and execution excellence.
• Experience with category creation, thought leadership, executive collaboration, community-building, or ecosystem marketing is considered an asset.

• Competitive compensation package with regular salary reviews.
• Equity or share option opportunities that allow participation in company growth and success.
• Private health insurance coverage.
• Workplace giving and charitable impact programs.
• Annual learning and development budget to support career growth.
• Annual wellbeing allowance for personal enrichment and wellness.
• Home office setup budget provided upon joining.
• Flexible working hours and fully remote work environment.
• Generous annual leave allowance plus paid public holidays.
• Paid birthday leave.
• Paid volunteer days to support nonprofit and community initiatives.
• Paid attendance at conferences, industry events, and professional development programs.
• Paid sick leave and wellness leave.
• Access to internal learning resources and company library.
• Sustainability-focused initiatives and environmental impact programs.
• Inclusive, diverse, and mission-driven culture with opportunities for global collaboration and career advancement.