Marketplace: The Centralized Solution for Strategic Job Distribution

When recruiting teams manage job postings across multiple platforms, they face a common challenge: fragmented systems that waste time and limit reach. JobTarget Marketplace solves this problem by centralizing job distribution into a single platform that connects recruiters to 25,000+ job sites with one click.

We sat down with Corey Landry, Director of Marketplace, to understand how this product transforms recruitment advertising from a tedious, fragmented process into a streamlined strategic function.

Managing multiple job boards separately wastes hours that could be spent engaging candidates. Centralized job distribution changes that equation entirely.

The Problem: Fragmented Job Board Management

Before Marketplace, recruiters faced a time-consuming reality. They would select six to eight job boards, log into each platform separately, post their jobs individually, and then remember to return 30 days later to re-sponsor their ads. This fragmented approach limited both efficiency and reach.

"Many folks stick to what they know and post to a few popular sites," Landry explains. "If they didn't know about a niche site, they would most likely not stumble upon it."

This limitation meant recruiters missed opportunities to connect with qualified candidates on specialized platforms perfectly suited to their roles.

How Marketplace Works: One Platform, 25,000+ Sites

Marketplace creates a centralized location where customers post their jobs once and reach multiple sites simultaneously. The platform analyzes job title, description, and location to recommend the most relevant job boards through organized carousels.

The process is straightforward:

Step 1: Marketplace identifies relevant job boards based on your posting details and displays recommendations in organized carousels including niche boards, diversity-focused sites, and popular platforms.

Step 2: Select the sites that match your recruitment strategy, add them to your cart, and checkout.

Step 3: JobTarget posts your job for you across all selected platforms.

Step 4: Track posting status through the Job Manager function and monitor performance through comprehensive reporting.

Customers can also bring their own subscriptions and inventories to the platform. If there's a specific site you want to use, JobTarget will add it to your available options.

The Time-Saving Value Proposition

The primary value of Marketplace centers on time recovery. By outsourcing job ad management to a centralized platform, recruiters gain back hours in their day to focus on relationship-building with candidates.

"It's worth their time, period," Landry emphasizes. "Marketplace gives back a recruiter's time to do the rest of their job: engaging candidates."

The platform eliminates the tedious process of logging into multiple job boards, managing separate campaigns, and tracking renewal dates across fragmented systems. Instead, recruiters click once and advertise to all selected job sites simultaneously.

Discovery: Finding Niche and Diversity-Focused Boards

Beyond time savings, Marketplace enables discovery of specialized job boards that recruiters might never find through traditional search methods. The platform presents options through job-specific carousels that include niche sites, diversity-focused platforms, and the most popular boards.

This discovery function allows customers to educate themselves about which sites work best for their industry or specific roles. They can experiment with both popular job boards and specialized platforms without paying separate contracts for each one.

"Customers may come across a niche site they may have never known existed or that they could even work with," Landry notes. "There's so much to see and find that most recruiters aren't even aware of that could make their job much easier and more impactful."

Performance Tracking and Optimization

Marketplace customers track advertising performance through comprehensive reporting that monitors clicks, applications, job sites, and individual job performance. This visibility allows recruiters to validate which platforms deliver results and optimize their distribution strategy accordingly.

The reporting function transforms recruitment advertising from a transactional activity into a strategic, data-informed process.

How Marketplace Fits Within JobTarget's Product Suite

While Marketplace functions as a standalone solution, it complements JobTarget's entire product suite, particularly Programmatic advertising. Many customers use Marketplace alongside Programmatic 360, which includes Programmatic advertising, Sourcer, JobTarget Intelligence, and Compensation Analyzer.

"Marketplace supports more specialized sites, so if a customer has a highly niche job to fill, Marketplace can provide additional value by honing in on that one job and managing it for that customer," Landry explains.

For customers seeking immediate access to programmatic capabilities, JobTarget now offers a Programmatic Single option that can be purchased directly within Marketplace.

Self-Serve Flexibility Without Contract Obligations

Marketplace operates on a self-serve basis with no contract required. If you don't have jobs to post, you aren't paying anything. The platform remains available whenever you need it, providing flexibility for organizations with varying recruitment volumes.

This model creates an ecosystem that supports cohesive recruitment strategy without forcing customers into rigid contractual obligations.

Access and Integration

Customers access JobTarget Marketplace in one of two ways: directly through their ATS if JobTarget has a partnership with that system, or by logging directly into JobTarget. With 80+ prebuilt integrations, most customers find seamless connectivity with their existing HR technology.

Strategic recruitment advertising means reaching specialized platforms you didn't know existed. Access to 25,000+ job sites from one dashboard makes discovery possible.

The Bottom Line: Convenience and Strategic Reach

When asked to sum up Marketplace in one word, Landry's answer was immediate: "Convenience."

That convenience translates into strategic advantages. Recruiters gain access to specialized platforms they wouldn't discover on their own, save hours previously spent on fragmented job board management, and maintain visibility into performance metrics that inform optimization decisions.

Marketplace transforms recruitment advertising from a tedious administrative task into a strategic function that expands reach while recovering valuable time for candidate engagement.

Ready to centralize your job distribution and access 25,000+ job sites from one platform? Get a Demo to see Marketplace in action.